Case Report Writing Guidelines – Dr. Dean Saluti
No Cover Page: at the top of the page, left-hand corner, Name/Names; right-hand corner,
Course Number and below it, Date; skip a couple of lines, Name of the Case, bold, underlined,
centered
Background: skip a couple of lines from the Case Title, move to the left margin, and the heading
for the first section will be Background:, bold, underlined, colon. This section will have short
paragraphs, not indented, single spaced, starting below the section heading. With a long,
detailed HBP case, this section could be a page in length. A description of the company, its
products/services, and its history should be included in the beginning of this section. Some
outside research may be required, so don’t forget APA references. This section leads up to the
Issue (problem) that must be addressed in the case.
Issue: skip a couple of lines from the end of the Background section, move to the left margin,
and the heading for the next section will be Issue:, bold, underlined, colon. This is always only
one sentence, under the heading, ending with a question mark.
Alternatives: skip a couple of lines from the end of the Issue sentence, move to the left margin,
and the heading for the next section will be Alternatives:, bold, underlined, colon. Under the
heading, number and list reasonable, possible Alternatives that will resolve the Issue.
Alternatives should be expressed succinctly and can be just a few words or sentence fragments.
It is important not to include Alternatives that are not feasible.
Analysis of Alternatives: skip a couple of lines from the end of the Alternatives section, move to
the left margin, and the heading for the next section will be Analysis of Alternatives:, bold,
underlined, colon. Under the heading, cut and paste the first Alternative (number and text),
preceded by the Word “Alternative,” bold, underlined, followed by the word “- Suboptimal” or
“- Optimal,” also bold, underlined. Don’t forget the dash (-). Under the Alternative, in a few
short sentences, single spaced and not indented, describe why the specific Alternative is
“- Suboptimal” (not to be Recommended) or “- Optimal,” (to be Recommended). Repeat for
each Alternative to be analyzed and skip a line between Alternatives.
Recommendation: skip a couple of lines from the end of the Analysis of Alternatives section,
move to the left margin, and the heading for the next section will be Recommendation:; bold,
underlined, colon. Under the heading, begin with “This Report recommends:” and then list,
with bullet points, the Optimal/Recommended Alternative(s) in a few words or sentence
fragments.
Attachments: any Attachments should follow the body of the Report on separate pages. Each
Attachment (map, diagram, picture, etc.) should have a reference on the bottom of the
Attachment as to where it was taken from, should be labelled (e.g., Attachment 1), titled (e.g.,
Map of Corporate Office Locations Worldwide), and should be referred to in the body of the
Report (usually in either the Background or Analysis section).
References: This is the last page of the Report. Use APA guidelines.
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