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1. Read the case fully and in 2-3 sentences (max), explain what the core business problem is.
2. What are the consumer segments as described by Tweeter? Do the segments “make sense”?
– Create a table that has a column for each segment
– In the rows, describe the product and experience attributes that each segment cares about
– IF the need is unclear, you can say “unclear”
3. Determine which segment that Tweeter cares the most about.
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