Posted on by Judy

Choose a company and research how it defines and interprets CSR. In your post discuss these things, as well as outlining one of more of its major CSR efforts. At this point in the course, you are very familiar with outlining a case – you should apply these skills to this discussion. For the company you choose, write up a short case report on the company and how it sees the concept of ‘doing well by doing good.”

Impact of CSR activities
CSR is the initiative or leads taken by organizations to take a social and environment-friendly approach to building a sustainable business for the stakeholders. It’s based on the fact that each individual has an equal right to use the nature’s resources.
Most organizations are taking it up voluntary by increasing Philanthropy and employee engagement in socially and environmentally friend business processes.
We will study an international fast food chain of casual restaurants having outlets, The USA, United Kingdom and parts of Europe. Their tagline is to serve food with dignity. They ensure food is cooked from meat which is organically grown and ensure no growth hormones are used on the animals. This change led to an increase in their prices but the customers were open to paying the hiked prices and their sales doubled. They made a double-digit profit in last decade.
Their commitment to serving with ingredients cultivated with love and respect for animals, cultivators and of course the environment has gone down very well with their customers.
Today as rightly said CSR is not a different department in one organization but is an integral part of the business and has to be synchronized in our daily way of living.
 
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