Posted on by Judy

choose one product you use every day and describe the design, production, and packaging of the item. Do you notice anything exemplary about the design or packaging of the item in terms of sustainability? Is there something particularly wasteful or needlessly harmful that you would change? Use specific examples. Finally, comment on whether or not the design, production, and packaging of a particular product do anything to motivate you to purchase (or not purchase) that product, and offer suggestions on how it could be improved.

I brush daily with an Ayurvedic toothpaste. Ayurved is an ancient Indian way of treatment. The availability of the product is not on the general stores or provision store. The company has its own retail centers in every city, village in the country. If I talk about the design then it comes white in color. Since clove is very beneficial for teeth then it has clove taste and font color is colored with cloves color. White is a sign of Ayurved and cloves are very good for teeth pain. So the customer who have problems with their teeth they use this product. Packaging is done seeing the cultural value and printed in the national language. The exemplary thing is that I have not seen any toothpaste branding in national language. So this is unique. Product packaging is strong enough for long sustainability. The packaging is wasteful as you have to throw it away after the product is finished. What is company should do is that they should offer toothpaste like handwashes. There should be a bottle and sachet of the product so that the company can save the packaging cost.
Of course the packaging and branding is done so brilliantly that it has crossed many international brands in few years of launch. As I have stated the font is in national language, containing the pride of medical therapy, a national flag and excellent ingredient makes it useful product. It is an excellent ayurvedic medicine product made with natural ingredients.
My only suggestion is that the company should sell it through general retail stores, along with their own retail stores for better availability.
 
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