Yes, I do agree with this post. In marketing, there are various strategies applied in order to ensure a positive response on the part of the consumers. The forms of stimuli could differ, depending upon what the Company intends to receive from the consumers and accordingly, different ways of tapping the same is put into implementation. With the help of the repetition work, the recall value of a product or the brand is so high on the minds of the Target audience that it is difficult for them to completely overlook such a brand. With various other tactics in the market, the stimulus is generated to ensure the action based on the principles of reinforcement. All that the Marketers need to do is to understand the product well and its audience and accordingly strategize the stimulus generation activity such that the reinforcement is positive on the minds of the consumers in general.
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