Combating the decline in fresh potato sales and the “yield plateau” are the two key priorities outlined by the Potato Council in its latest three-year plan. The draft “Business Plan 2013–2016” said one problem was identifying land of sufficient quality to produce good yields. In fresh potatoes, shoppers were trading down to economy lines as shopping budgets came under pressure. “We have what we believe to be a well-balanced and highly focused plan that takes the industry on a journey towards profitability and sustainability,” said chairman Allan Stevenson. The plan is open for consultation. Explain how writing this business plan is an ongoing process and how it offers the Potato Council an opportunity to anticipate different scenarios and consequences.

Writing a business plan is an ongoing process due to below reasons:
1. Changing business environment: Economic, political financial and social environment keeps changing and hence a business plan has to be updated and changed regularly.
2. Changing customer needs: Depending up on the environment the customer’s needs changes and hence business plans has to be revised accordingly
3. Changes in financial situation: The budget of an organisation changes according to the economic situation and hence the business proposal has to be rewritten accordingly when needed.
Now lets see how it offers the Potato Council an opportunity to anticipate different scenarios and consequences
The current business plan goes as below and is also open for consultation:
In order to reduce the decline in fresh potato sales the business plan is to identify the land of sufficient quality to produce good yields.
By re writing the business plans as below the potato Council can anticipate different scenarios and consequences
1. By keeping in mind the changing business environment the potato Council can first anticipate what are the budget for the land, it’s affordability, the quality of the land etc.
2. In order to increase the potato sales it has to keep in mind the changing customers needs and requirements. Hence the business plan keeps changing here
 
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