Combatting the increase in racism towards Asians due to the Covid-19 pandemic

Topic: Combatting the increase in racism towards Asians due to the Covid-19 pandemic

 

Description/Plan:

 

The rise of racism towards Asian communities has escalated dramatically as a result of COVID-19. Victims of racism have personally failed to report these assaults themselves, due to fear or shame, or a lack of knowledge of resources available. Creating an online portal for victims of assault to help them report crime, defend themselves, and find counselling materials or resources can act as a viable solution.

  • Website (Functional)
    • Hotlines (Police, Suicide/Mental Health)
    • Abuse & Assault Resources
    • Blog
    • Self-Defense Classes & Workshops & Seminars
    • How to Deal with Aggressive Behaviour/Interrogations
    • Forums & Support Groups (people who running restaurant)
    • Donation Function to Asian Communities
    • E-events (Via Zoom) – hosting panel
      • Mass web conference for thousands
    • Mobile Application (Functional): Helena
      • Mobile iterations of the website
      • What it is needed and the purpose
        • The reason behind mobile
        • What platforms will you use? Google Play? App store?
        • How will we advertise the app? Running ads? Content strategy?
      • Time efficient
    • Social Media Channels (Marketing)
      • Facebook
      • Instagram
      • Twitter
        • Political arena
      • YouTube
      • Linkedin *
      • Content, niche keywords targeted, running ads, audience engagement

Using the platform as an educational resource and to create a movement. The platform should create a community using various hashtags

  • #coronatruth
  • # – an appropriate hashtag that victims can use to express how they’re feeling and share their stories
    • Try and stem away from using corona in this hashtag equate we are trying to separate the virus and the Chinese identity from one another
  • Facebook, instagram, and Twitter – are user-based
    • Can probably link these platforms together
      • But discuss the different features and how you will utilize them
    • LinkedIn – sharing posts/using the created hashtags to discuss the racial biases in the job force in addition to sharing stories about the truth
    • Live Marketing (Marketing)
      • Events
      • Sponsorship
      • Influencer strategy with Asian leaders

 

https://globalnews.ca/news/6867379/coronavirus-asian-americans-racism-attacks/

 

https://toronto.citynews.ca/video/2020/05/05/canada-seeing-an-increase-in-racist-attacks-against-asians/

 

https://adaa.org/learn-from-us/from-the-experts/blog-posts/consumer/responding-racism-during-covid-19-outbreak

 

Parts/Topics

  • Intro
    • Matthew
  • Website
    • Matthew
    • Stephanie
  • Mobile application
    • Helena
  • Social media channels
    • Wenqing
    • Ziyue
  • Live marketing
    • Fengyu
    • Bingwei
    • Helena
  • Team Collaboration process
  • Conclusion

-Helena

 

What Students Are Saying About Us

.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐
"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"

.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."

"Order a Custom Paper on Similar Assignment! No Plagiarism! Enjoy 20% Discount"