Conceptual Business Management

You have already analysed the conceptual design of a project in assignment 1. In this assessment, you are required to write a report which critically analyses the preliminary design and detailed design and production phases of the project discussed in assignment 1. Particular attention is to be paid to the system test, evaluation and validation processes employed, human factors and any optimisations that were required.To demonstrate your research skills and understanding, the report should:•    Include relevant theories and models•    Draw upon relevant sources like journals, books or reputable trade publications in analysing the project (at least 5 publications, including a minimum of 2 peer reviewed research articles)
FormatThe report should follow the Business Report Format. The Preliminary Section should include the Title Page, the Executive Summary and a Table of Contents. The Body of the Report should have an introduction, conclusion and recommendations. It should also include your analysis and discussion. You don’t need to include the Assumptions section. The report should also have a Reference List (and Appendices if required). You are expected to use the Harvard Referencing style for the paper.Length
The 2000 (±10%) word length includes only the Body of the Report. It does not include the Preliminary Section (Title Page, Executive Summary and Table of Contents), the reference list or appendices.Assessment Criteria1. Introduction (10 Marks)2. Preliminary design (10 Marks)3. Detailed design and development (10 Marks)4. System test, evaluation & validation and optimisation (10 Marks)5. Conclusion (5 marks)6. Research skills (10 marks)7. Grammar and spelling (5 Marks)

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