2. Exchange your 3-day Consumer Journal with your team mate and write an analysis of your team mates consumer behavior using consumer behavior psychological and sociological theories by relating your analysis to the topics of our consumer behavior book, e.g. Consumer Decision Making, Consumer Motivation and Personality, Consumer Perception, Consumer Learning, Consumer Attitude Formation and Change, Cultural Influence on Consumer behavior, technology driven consumer behavior….etc.
Please find my friends consumer journal attached.
3. Additionally, reflect on a) how this behavior matches global trends in consumer behavior and b) what is the value of this information to a marketer
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