Posted on by Judy

Customer interactions online can provide businesses with valuable information. Describe three examples of how specific customer information can be useful for an online business.

Specific customer information is very useful for online business. Amazon and Flip cart is a classic example for using the customer information for the e-retailing business.
1. E-mail address – The customers provide their email addresses on internet and this is used by the companies for content marketing.
2. Date of birth – The customers are sent birthday wishes by companies. This strategy increases the use of online purchases which is beneficial for the online businesses.
3. Phone number- Online businesses use the customer phone numbers for SMS marketing. The discounts, offers, etc are shared to customers via SMS to increase their sales.
 
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