Decision Support Systems
Summary
The paper explores several hypotheses regarding the intentions that people have to continue with online shopping and e-commerce in the face of potential threats to their personal data and even after they have been affected by data breaches. Moreover, the paper examines the differences in reacting to data breaches among the older and younger generations. One crucial finding from the study is that perceptions of potential data breach especially when it comes to sensitive information have a negative association with the online shopping intention among both the young and the older generations that were captured in the study. It, therefore, recommends the need for online shopping websites to notify their customers on any breaches to their data as well as any mitigation measures in order to build their trust while also reducing the perceived risks of data breaches.
What was good
The article provides important insights regarding data breaches and the motivation among customers to shop online in the context of a data breach. It, therefore, contributes to an important discussion that has attracted the attention of researchers especially given the increased sharing of information online during the digital era. In addition, the article was developed from data collected through an online survey in which the participants were randomly selected. This implies that the findings from the research can be generalizable for a huge population. However,
Shortcomings
Future Direction
the article would have been richer if it had been conducted through the longitudinal research design to allow for comparison between the pre and post-breach incidences. This would be an area through which further research on the topic can be carried out.
References
Chakraborty, R., Lee, J., Bagchi-Sen, S., Upadhyaya, S., & Rao, H. R. (2016). Online shopping intention in the context of data breach in online retail stores: An examination of older and younger adults. Decision Support Systems, 83, 47-56.
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