Describe the typical customer purchasing behavior
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What is the basic customer need provided by Taco Bell?
What is the key situation faced by Taco Bell?
List Taco Bell’s main strengths (consumer view)
List Taco Bell’s main weaknesses (consumer view)
List Taco Bell’s main opportunities
List Taco Bell’s main threats
State their central marketing objective (must synch with # 2)
Describe the typical customer purchasing behavior (Choose one : Impulse, Habitual, Limited or Extended)
Make one value creation recommendation (must synch with # 2)
Make one value capture recommendation (must synch with # 2)
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