Discussion #1 (Half a page)
Collateral
Think back to an event you have attended where you received some collateral. What form was it? Was it well designed? Did it offer information that was valuable to you are the recipient? In what ways could it be improved? If you have the item, please share a photo with your post.
Discussion #2 (Half a page)
Social Monitoring
Please pick a company or brand. Come up with a set of keywords, including the company’s name and key products.
Now, visit https://www.social-searcher.com/social-mention/ (Links to an external site.) and search for these key words.
Based on these social media posts, how is the brand’s reputation at this point in time? Are there any concerning issues that should be addressed? Are there any consumer generated posts that could be used by the marketing team?
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