Discussion board 2 | Marketing homework help

 
Primary Task Response: Within the Discussion Board area,  write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Corporations have a lot of influence over the economy, the community, and people. The traditional view of corporate responsibility is that a corporation has no additional social responsibility beyond making a profit for its shareholders. In more recent years, arguments have arisen with the belief that corporations have a high degree of social responsibility to people who are affected by the corporation’s decisions.
Case Example: Phishy Pharmaceuticals is a corporation that recently kicked off the sale of its new weight-loss pill, Lose It Fast. After 3 months of sales, the management team has received some troubling reports of some unanticipated side effects caused by the pill. The management team asks the accounting department to run some numbers to determine how much it would cost to recall Lose It Fast, to suspend manufacturing, and to conduct more tests to determine the pill’s safety and other possible side effects.
After running some numbers, the accounting department states that it would be more cost-effective to leave the product on the market shelves and propose settlement proceedings with anyone who is injured and initiates a lawsuit.
The corporate attorney has advised that the product’s packaging states that the pill is not FDA-approved, and says off the record that everyone who buys a weight-loss product knows there are some risks involved, so it is likely that the majority of injured consumers will not initiate a lawsuit.
If you recall the product, it will result in a delay of dividends paid to shareholders, a loss in revenue affecting shareholder profit, and possibly your job as CEO.
FOR argument: Would you be for leaving the product on the shelf because you feel your duty as a corporate manager is to maximize shareholder profits? If so, under what corporate social responsibility theory would you be operating?
AGAINST argument: Would you be against leaving the product on the shelf and recall the product because you feel the corporation owes a duty to the public, consumers, and the government in terms of social responsibility? If so, under what corporate social responsibility theory would you be operating?
For assistance with your assignment, please use your text, Web resources, and all course materials.

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