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The Course Project: Unit 2 Goal. Your current goal is to think about your business’s offering (goods and services) it hopes to supply to the market. Review https://bit.ly/32KeA34, https://bit.ly/2NKcADS, https://bit.ly/2rBVzTu,and https://bit.ly/33ItHLC. Take a moment and determine/illustrate the segments you hope to sell into. Afterward, fill out III. Instructions: Products & Services and IV. Instructions: Marketing Plan in the template.
https://www.singlegrain.com/digital-marketing/strategists-guide-marketing-segmentationhttps://simplicable.com/new/market-segmenthttps://www.workzone.com/blog/market-segmentation/https://learn.g2.com/market-segmentation
• Demonstrate critical thinking to assess the various organizational forms and the benefits, risks, and basic tax aspects for various organizational forms.You should read the following chapters from the textbook:• Chapter 4: Forms of Business Ownership• Chapter 5: The Business Plan• Chapter 17: Operations, Budgeting, and Taxes• Chapter 18: Marketing, Promotion, and Distribution• This 100-point rubric may be used to grade essays and research papers. Although the rubric utilizes a 0-100 scale, the score reported in the grade book will be scaled to meet the point value of the assignment. For example, if a student obtains 80/100 for a 50-point essay, they will receive 40 points in the corresponding grade book entry.Assignment Requirements The response addresses all requirements and/or prompts in the assignment.The response addresses most requirements and/or prompts in the assignment.The response addresses some requirements and/or prompts in the assignment. The response addresses few of the requirements and/or prompts in the assignment or addresses different requirements or prompts.No submission or no criteria completed0points
Quality and Clarity of Ideas and Analysis The response incorporates superbly formulated ideas, formulations and analysis with supporting rationale.The response incorporates well formulated ideas, formulations and analysis but supporting rationale may be lacking.The response incorporates sufficiently formulated ideas, formulations and analysis but supporting rationale may be lacking.The response incorporates insufficient or unconnected ideas, formulations and analysis and/or supporting rationale is lacking.No submission or no criteria completed0points
Description of Products and Services The response comprehensively describes the product/service and relationships among suppliers and partners. It demonstrates an innovative and specific solution the product/service addresses and clearly explains the competitive advantage of the product/service. A pricing rationale is present with a detailed breakdown of factors affecting pricing.The response sufficiently describes the product and relationships among suppliers and partners. It demonstrates a logical solution and briefly explains the competitive advantage of the product/service. A pricing rationale is present with several factors affecting pricing.The response includes a simple description of the product/service and relationships among suppliers and partners. It provides a superficial solution and lacks the competitive advantage. The pricing is available but does not include a rationale.The response explains the product/service without enough details. It provides a vague description of the solution and does not provide the competitive advantage. The pricing rationale is missing.No submission or no criteria completed0points
Marketing The response includes a marketing strategy that address all of the key marketing elements such as the SWOT analysis, competitive data analysis, and expenses strategy. It excellently explains how each element contributes to the success of the product/service.The response includes a marketing strategy that addresses most of the key marketing elements. It briefly explains how each element contributes to the success of the product/service.The response includes a marketing strategy that addresses some of the key marketing elements. It vaguely explains how each element contributes to the overall success of the product/service.The response includes a marketing strategy that addresses only a few of the key marketing elements. It does not explain how each element contributes to the overall success of the product/service.No submission or no criteria completed0points
Writing Style and Mechanics Writing mechanics of paragraph structure and organization, syntax, and spelling has no or minimal errors.Writing mechanics of paragraph structure and organization, syntax, and spelling has a few errors.Writing mechanics of paragraph structure and organization, syntax, and spelling has more than a few errors.Writing mechanics of paragraph structure and organization, syntax, and spelling has many errors.No submission or no criteria completed
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