Environmental Scan
Strategic Plan, Part 1: Environmental Scan
You will perform an environmental scan for your target company. Target Company is RALSTON PURINA
Instructions:
Write a 1,000-word minimum environmental analysis in which you include the following:
Evaluate the company’s external environment by conducting an environmental scan that will consist of the following:
- Assessment of the company’s general environment.
- Evaluation of the organization’s industry environment.
- The company’s competitor environment assessment i.e. an analysis of the firm’scompetitors’ general and industry environments (please provide details for atleast 2 competitors)
Format your paper according to APA guidelines.
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