Exercise Assignment #4
Companies are increasingly segmenting their supply chains to match customer needs in order to improve service levels and responsiveness. The following exercise lets you look at the steps involved in this process.
- Identify a company and its product line in a particular market segment (pick a company you are familiar with (e.g. food items; gaming; retail)).
- Identify unique segments and describe the customer characteristics.
- What are the priorities that matter most in each segment? For each segment that you have identified decide whether the company needs standard or unique capabilities to satisfy customers in that segment.
Tip: Refer to the Chapter’s Supply Chain Leader’s Box (textbook page 73). A case of Gap Inc. is discussed. Your report write-up will be similar to this (but more in detail).
“
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
