The employed medical practice hires the specialists to work in their healthcare organizations in various practices and the marketing should focus on the special areas the physicians are trained which helps to gather the attention of maximum patients. The organization’s infrastructure also contributes in the marketing of the employed medical practices and usually has large set up and patient base. The independent medical practice involves no partners or employment affiliations with other healthcare organizations and they usually have a small set up and patient base compared to the employed medical practices. Hence the marketing should focus on the particular doctor’s medical skills and the specialized area in the case of specialists. The family physicians provide service to all age groups focusing on general patient care for all age groups and the marketing should focus on families who need services without age boundaries. Employed medical practices are mainly focused on inpatient care and independent medical practice on outpatient care. Hence the marketing of employed medical practice should focus on infrastructure along with the physician skills whereas in independent medical practice physician skill needs to be given most importance. The employed services can gather patient attention with performance and the location is not much importance. But independent medical practice should be placed in areas with more population; else people may not recognize the services and the marketing will be much difficult.
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