Posted on by Judy

Explain the various components of the SOD (Service Output Demand) chart and discuss how the SOD chart relates to the work of the marketing channel?

Components of service output demand chart include:
Bulk breaking-it enables customers to buy in their desired quantities
spatial convenience- it reduces customer transportation requirement and search cost
Waiting time-it is the time period between ordering and receiving product and services. longer waiting times lead to predication of needs by the customers in planning further in advance
product variety-product variety is the breadth of product line and the depth of product brand offered within each generic product
Customer service-it eases the shopping and purchase of the product by the customer
Information provision- it is the education to customers about product attributes, its usage, pre purchase and post purchase services.
This service output chart help in segmenting the market on dimensional that matter. It helps to remain competitive by examining the level of service which competitors offer. It helps to customize the marketing channel for each targeted segment by creating new marketing channels or modifying the existing one
 
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