Assignment 2: Case Analysis—Corporate Sustainability
This assignment presents a powerful illustration of a company thinking beyond the traditional objectives of earnings and value maximization.
Read the UPS 2009 Sustainability report at: http://www.responsibility.ups.com/Sustainability and address the following:
Describe the changes in stakeholder expectations of firms such as UPS in the recent past.
Describe UPS response to these stakeholder expectations.
Discuss the key performance indicators (KPIs) in the corporate sustainability report of UPS.
Discuss the benefits to UPS of the corporate sustainability report.
Describe the various stakeholders who may benefit and how they benefit from the UPS initiatives.
Write a four- to six-page case analysis in Word format. Apply APA standards for writing style to your work. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.
By Wednesday, October 5, 2016, deliver your assignment to the M4: Assignment 2 Dropbox.
Assignment 2 Grading Criteria
Maximum Points
Identified and explained the recent changes in stakeholder expectations for UPS.
12
Described the UPS response to the stakeholder expectations.
12
Assessed the key performance indicators (KPIs) in the corporate sustainability report.
24
Estimated how UPS may benefit from the corporate sustainability report.
20
Described the various stakeholders who may benefit and how they benefit from the UPS initiatives.
20
Applied APA standards for editorial style, expression of ideas, and format of text, citations, and references.
12
Total:
100
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