Find a promotion(s) [i.e., ad or other promotion – e.g. a coupon or rebate] & attach a copy(ies). You may or may not be able to find one which exemplifies both strategies. Mine works, as it is an ad for a typically low-involvement “product,” & includes a coupon for the promoted brand. However, the thrust of the ad is to turn the usual low-involvement decision in to a higher involvement one. Who wouldn’t want strawberry preserves that taste more like fresh fruit? Plus, U.S. consumers are becoming highly interested in natural (i.e., no preservatives, higher fiber, etc.) foods. (For details, please see the attachment.)
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