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You are an internal data management consultant. Your organization wishes to “know its customer” much better in order to improve customer satisfaction and identify up-sell and cross-sell opportunities. Leadership has asked for your advice on a roadmap for this purpose.Develop a well-written and well-organized paper that addresses the following:(MUST BE IN APA FORMAT WITH 3 OR MORE SOURCES)How you will find the appropriate sources of record for customers in the organization and gain access to themHow you will assess the quality of the data in candidate sources of recordHow you will provide a proof of concept for a single view of a customerYour recommendation and justification for a pilot project data architecture, which will provide insights into historical and up-to-the-minute activities for any given customerWithin the paper also include:Explain data stewardship in relation to business intelligenceCompare and contrast OLTP and OLAP data architectures.Compare and contrast data virtualization and data warehouses.
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