Facing the future What is the key purpose of 21st-century business management? The material you have studied this week is intended to provide a foundational proposition on which the remainder of the module activities can be built, and the key concept that emerges from this material can be usefully summarised in the following statement: The key purpose of 21st-century business management is to ensure that the capabilities, resources and structures of the firm are effective in meeting and exceeding the demands placed upon it by the contemporary operating environment. Simultaneously, management ensures that those capabilities, resources and structures are optimally…
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