Discussion Prompt
In 200 words each:
- What factors shaped the decision of Burberry historically to offshore and out-license its value infrastructure?
- What factors have shaped the decision of Burberry to reshore some of its value infrastructure? Does this suggest that higher globalization of the nations and of the firms makes reshoring more attractive. Why or Why not?
- How has the strategy and organization of Burberry evolved, as it decided to first offshore, and then reshore, some of its value infrastructure?
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