“Guided Discussion” Assignment #5
Watch the assignment video. https://www.youtube.com/watch?v=NhFkqRF_fjo
Read and review the required readings for this assignment.
Review the Guided Discussion Post Rubric.Preview the document
Read: Fitzpatrick, K. (1995). Ten guidelines for reducing legal risks in crisis communication. Public Relations Quarterly, 40(2), 33. Preview the document
Read: Hearit, K. M., & Brown. (2004). Merrill Lynch: Corporate apologia and business fraud. Public Relations Review, 30(4), 459-466. Preview the document
Guided Discussion 5: Discuss with your classmates what you believe to be legal versus what is ethical. Identify and explain one example of a major company experiencing the legal versus ethical dilemma. In your opinion, was it handled correctly? When writing your discussion, sure to include examples from the assigned readings/videos (In addition, you may also include personal experiences). Your post MUST be at least one paragraph
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