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Health Care Consumer

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Section 5: Anticipating the Changing MarketExplain how consumers’ options for health care are changing.Consider if it will have an impact on the use of the company or product selected.Explain how you will ensure the selected health care company or product will be relevant and engaging to the consumer over time.Discuss how advances in technology and medicine may influence the use of the company or product over time.Create a 3-4 slide presentation with speaker notes that includes the following:Choose 1 of the following companies or products to use in your presentation:Health spa launching a new weight loss treatment ( topic i chosen).

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  1. A large academic medical center was interviewing candidates for the position of marketing director. One interviewee was a vice president of marketing for a large consumer food product firm. During the interview, the interviewee was asked what skills he had for the position. He responded, “I’ve sold products all my life and have been successful. Marketing a food product is no different than marketing a hotel, airline, or hospital.” (a) Is this view naïve? Why or why not? (b) How is health care marketing similar to marketing other products or services? (c) How is it different?
  2. The Affordable Care Act was signed into law by President Barack Obama in March 2010. Many of the provisions of the law directly affect health care providers. Review the following topic materials: -“About the Affordable Care Act” -“Health Care Transformation: The Affordable Care Act and More”What are the most important elements of the Affordable Care Act in relation to community and public health? What is the role of the nurse in implementing this law?
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  4. How will you find listings of the top fifteen health care systems?What are the various components of the selected health care system? How does it rank in terms of reduced mortality and infection rates?