Written document: A short report
Marks: 20
Report Due: Week 11
Words limit: 2500
Choose a global business form the following :
Milk industry (in Australia and New Zealand)
Car industry (especially Peugeot in China)
On line retailing especially Alibaba vs Amazon
Container shipping – Maersk)
Woolworths and Coles operating overseas markets
Organic food company trying to expand in international market
Health and fitness company
Any small to medium size company in Australia which is trying to expand
Note: You need to discuss your choice with your lecturer before you start your assignment.
Discussion on theory maximum 20%
This assignment is in report form with the following headings:
Executive summary
Apply “AAA” framework which includes Adaptation, Aggregation and Arbitrage
Porters 3 generic strategies (cost leadership, differentiation, focus and Hybrid)
Diversification and Integration
Competitive advantage
Absolute advantage
Your comments or any recommendations
References Harvard style
Every member needs to bring at least 2 articles which the group would use and add that articles with your report with reference page. There is no need to submit the articles on BB.
Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
To do well groups need to do a quality research and apply the above concepts from the subject.
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