Internet has surely brought a change in almost each and every aspect of life and the consumer supplier relationship is not an exception the way of doing business has changed after the popularity of internet because online presence is more than mandatory today because consumers search for organizations conveniently online and if an organization is not present online will be ignored. The conventional relationship structure that existed between the consumer and supplier previously is changing because of various reasons:
The role of the middle man or the stakeholder who used to purchase the product from a supplier and sell it to the consumer is no more present.
The consumers had a single option that was to go to a physical store and buy things and the store attendant used to influence the person to buy a particular product, now the situation has changed and the consumers can see everything online and compare in order to make the right choice.
The growth of ecommerce has been a blessing which has made things a lot convenient for the consumers because they can get anything that they desire at their doorstep.
High competition online has also helped in reducing the price of the commodities and also by providing better quality and customer service.
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