How to discover&satisfy consumer needs in the ca Suppose tering industry 3 that you have a restauran…Answer the following questions What needs and wants are fulfiled by the catering industry? Can these needs and wants be satisfied with other products, services or activities? What trends in the environmental forces (social, economic, echnological, and regulatory) work for and work against the atering industry in your country? What are the diferent segments of customers you can identify for the catering business? How are the requirements and expectations of the diferent groups different? What kinds of catering service and acilies best satisty the different segments? What kind of focused communication and promotion actions might your restaurant take to reach your target customers? 7

Lets start with the first question
What needs and wants are fulfilled by the catering industry?
– A catering service provides food and beverages for a party, event or a small get together. They may have its own cooks to prepare food, or it may obtain food from a contractor or third party to deliver to the client.Prior to the event, a sales representative helps the client choose food, venue and decorations within his price range and sets up the billing method. The client reviews an event proposal package with projected costs. Catering services usually require a deposit before the event.
-For sit-down dining events, the service sends waiteresses, waiters and busboys to prepare tables and serve meals.
-For buffets and informal parties, the caterer can send employees to set up chafing dishes, bowls and platters full of food, replenish them, and serve food to attendees.
-For banquet hall events and wedding receptions, a manager directs the wait staff and ancillary employees.
Can these needs and wants be satisfied with other products, services or activities?
Yes, you can have alternatives to catering. Examples are:
Grazing board/table
Food truck
Canapes
Family meal
Trends in the environmental forces that work for and against the catering industry:
Catering to special diets is the new norm.
The right garnish can take your dishes to the next level.
Consumer spending: As consumer spending increase, they also tend to spend more money in catering services.
Corporate profit: Companies are the top customers of catering businesses. When companie’s income increases, their budget for corporate events which includes catering costs also increases. Last year, corporate profit increased.
External competition for the Catering industry: This comprises of restaurants and hotels that offer function rooms for corporate events, and packed meals available in the market. The increase of external competition threatens the catering industry because they are more time and cost-efficient.
Demand from trade show and conference planning: Trade shows and conferences highly need catering services. Therefore an increase in events positively affects the catering industry.
I can’t cover the remaining parts as the question is too big to complete in a single go.
Thank You
 
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