Case study: 8-1
Question 1
By 2020 how many smartphones will be available globally?
According to cnbc.com, the number of smartphones is expected to reach 6 billion devices in 2020, as projected by a research firm known as IHS Markit (Kharpal, 2017). The rise will be possible given that people have made smartphones their hub of entertainment and a business platform arena.
Question 2
Who are the two companies that generate the most significant revenue from mobile ads?
The two are Google and Facebook companies. According to stastica.com, Google was able to generate 116 billion and Facebook 55 billion U.S dollars in the 2018 fiscal year (Guttmann, 2019). Ads advertisement has been the core revenue-generating source for the two companies.
Question 3
What does placeIQ do for businesses?
The invention of the Smart Market Area gives brands and their media agencies a new approach to media strategy
SMA audiences define market areas based on the knowledge about store locations, travel routines
Offers marketers the best and competitive advantage through the exploration of traditions definition of market areas
Offers data points that assist brands to better engage with consumers
Question 4
For what purpose is Audi using the services offered by PlaceIQ?
It’s using data points to measure the number of customers that visit the dealership.
To gauge whether mobile ads work (Shileds, 2015).
It also uses the PlaceIQ to establish consumer journey and measure real-world ROI
References
Gilpin, L. (2014). Ten ways iBeacon is changing the future of shopping. TechRepublic. Retrieved 8 May 2020, from https://www.techrepublic.com/article/10-ways-ibeacon-is-changing-the-future-of-shopping/.
Guttmann, A. (2019). Digital advertising spending worldwide from 2018 to 2023. Statista. Retrieved 8 May 2020, from https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/.
Kharpal, A. (2017). Smartphone market worth $355 billion, with 6 billion devices in circulation by 2020: Report. CNBC. Retrieved 8 May 2020, from https://www.cnbc.com/2017/01/17/6-billion-smartphones-will-be-in-circulation-in-2020-ihs-report.html.
Shields, M. (2015). Audi and Starcom Turn to Data Firm PlaceIQ to Gauge Whether Mobile Ads Work. WSJ. Retrieved 8 May 2020, from https://blogs.wsj.com/cmo/2015/08/25/audi-and-starcom-turn-to-data-firm-placeiq-to-gauge-whether-mobile-ads-work/.
Case study: 8-1
Question 1
What is the function of Apple’s iBeacon?
iBeacon works with and app that detects users when they enter the store
It allows mobile apps to listen for signals from the Beacon
Allows businesses to advertise their presence to nearby smartphones
Transmits packets of data at regular intervals and will enable smartphones to pick it up.
Helps customers to get rewards points upon shopping
Question 2
What are the differences between iBeacon and GPS?
IBeacon is usually used precisely on a radius of 150 feet, where else GPS is used globally as a location technology.
GPS signal is obstructed while at basements, in remote locations, and iBeacon works well in all areas.
iBeacon has to work with an app available in the App Store, where else GPS does not.
Question 3
How might a direct business benefit from iBeacon?
It sends discount coupons to customers and a vital tool for boosting your brand.
Helps retailers to create a more reliable customer for it sends a welcoming notification to the store or supermarket (Gilpin, 2014).
iBeacon offers a excellent way to engage and retain more customers, while at the same time attract more audiences
Question 4
What are some of the concerns that customers may have about this technology?
Some may see it as disturbing because he/she knows where they love to carry on with their shopping.
It’s annoying becomes not every time someone is going shopping
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