Identify possible opportunities for civic engagement based on your field and experience
Scenario
Williams & Marshall, LLC, delivers high-quality products and services, but the company’s brand is not well recognized. Your manager, Demita Williams, recently heard a radio show about corporate social responsibility (CSR). She learned that CSR efforts can improve the way people view a company. These efforts can also make employees feel more satisfied at work.
Demita wants you to find opportunities for civic engagement that will match staff members’ personal values and the company’s mission.
Directions
Email to Manager
Your manager, Demita Williams, is interested in starting a corporate social responsibility (CSR) initiative to draw attention to the company brand.
She would like you to look at how other companies approach CSR. Then, send her a detailed email about what you learned. Include your personal experiences and some examples from other companies.
Choose a socially responsible company or organization within your industry. Then, learn more about how it creates corporate social responsibility. You can use the list of companies in the Examples of CSR Initiatives document, or you can use a different company or organization.
Compose an email to your manager with what you have found. Be sure to address these points:
Think about your own civic engagement and how it has impacted your life. How have past civic engagement experiences impacted your identity and future goals?
For the company you chose, describe the organization’s corporate social responsibility initiatives. (This could include specific initiatives, how they started, and how they affect the way people see the company.)
Explain how the company or organization’s corporate social responsibility helps employees participate in their communities.
Connect company CSR initiatives to the way employees can grow personally and professionally. How did civic engagement support this growth?
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