Posted on by Judy

Identify the SW of Starbucks Research the company online and go to their website and identify 2-4 Strengths and 2-4 Weaknesses. Remember, it is a strength if they have something internally that their competitors do not. It is a weakness if their competitor has something they don’t. My top 5 list of things to look at include: Patents, copyrights and trademarks Brand name and equity Financial strength People Location Use the following headings: Strengths: Bullet point the Strengths, then write several paragraphs with facts that support your bullet points. Weaknesses: Bullet point the Weaknesses, then write several paragraphs with facts that support your bullet points

Strengths of the Starbucks are as follows:
Strong brand image
Extensive global supply chain
Diversified business through subsidiaries
Starbucks carries a global brand image which is well recognized and well respected in coffee shops. This allows company to charge premium prices for the products. The company also carries an extensive global supply chain to deliver the raw material across the globe to store. This allows company to achieve consistent taste and economies of scale. Starbucks has operations in more than 60 countries and is the most recognized coffeehouse brand and is diversified in the same context.
The weaknesses of the Starbucks are as follows:
Higher price points
US Market Dependence
Imitable products
Starbucks’ prices are high and these premium prices can prevent the company to develop market and competitive position in the developing countries. The company still dependent on the United States’ market for most of the revenue. This excessive reliance on the US market can create problem for the company. Also, most of the products that company sells are standard product that can be copied and imitable by others at low cost without any problem.
 
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