Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart
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Answer two of the three questions listed below. Use the respective chapter listed with the questions with the attached book by Tanner to answer the questions.
250 words minimum
- How do the product-dominant and service-dominant approaches to marketing differ? Ch. 6
- What are the four types of consumer offerings? How do they differ from one another? Ch 6
- Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products or which strategy you feel will be most successful. Ch. 6 & 7
attachment
Tanner.pdf
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