Company Research Project
This is an individual project. You will pick a public firm that is not in Fortune Top 50 list and it cannot be Google, Apple, Facebook and Amazon.
During the semester you will research your company, and towards the end of the semester write a paper and a presentation about that company. At the end of the semester you will hand in a written paper detailing your findings—including stock price changes, issues affecting the company either positively or negatively and prospects.
Company Summary: This is an individual assignment
Format:
• 4 pages, double-spaced (not including citations)
• 12pt Times New Roman font
• Margins should be set to normal (right, left, top, bottom 1”)
• Cite every information source you use (MLA style).
• For proper MLA-format. See http://owl.english.purdue.edu/owl/resource/747/01/
Content:
• History of the company
• Mission Statement
• Business category / markets / products
• Size, # of employees, locations, divisions, etc.
• Competitor analysis (Use financial information, stock prices, market shares, etc.)
• Financial information (Sales, profits, trend of financial performance, etc. Compare last 3
year’s financial information and report the financial performance change)
• 1-year stock analysis: Stock prices and trend (Increasing? Stable? Why?)
• Current business strategy (growth, downsizing, stability, etc.), management practices (Centralization? New policies? etc.), marketing practices (Cost strategy? High quality
strategy? Niche strategy? etc.)
• Current issues and recent events affecting the company either positively or negatively
(news, press releases, new product releases, scandals, organizational changes, etc.)
• Recommendations, prospects, managerial implications (What do you think the
company should do in the short- and long-term to be successful or to solve its
problems? What should be their strategy? Why?)
• References
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