In our chapter reading this week, we learned A LOT about various ways firms can expand and partner to enter other markets and be on the global stage. We also read about many failures from the large firms that “should have known better”.
Many global retailers are targeting China, India, and other emerging markets. In our text, we are introduced to four major strategies for global expansion chain acquisition, organic, franchise and joint venture licensing
Consider the company your team is using for the term project. What would be the most likely entry strategy for your firm to use given the country you have chosen to enter? Justify your answer.
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