Internal analysis: The firm’s Strengths & Weaknesses are developed from this internal analysis. Description: 1. The company/product line overview. 2.
Business Model Canvas The controllable elements inside the firm that influence how well the firm operates. These include the firm’s technologies, physical facilities, level of financial stability, its ability to differentiate/be better than others with its current marketing strategies, its people organization structure & culture and processes.
Marketing mix: Outline some detail on the elements and tools you think would be best used and the links and/or independence between the marketing mix elements in your plan. 1. Outline some detail on the elements and tools you think would be best used and the links and/or independence between the marketing mix elements in your plan.
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