The Assignment QuestionPART 1An overall analysis of the business of the supermarket (10 marks):a) Provide information about the supermarket and locate relevant informationabout its strategy, how it competes in the market place, and its operations.(think about commercial, such as Woolworths/Coles versus independent suchas IGA)b) Describe the organisational form of the supermarket using Mintzberg’sclassification. (to be discussed in week 7)c) Present the value chain of the supermarket using Porter’s Value ChainModel. List and describe the primary and support activities.d) Analyse the competitive strategy of the supermarket using Porter’scompetitive forces model. For each of the five forces, explain if that force islow, medium, or high, and explain why?PART 2Analysing an existing human activity system which is problematic(15 marks):a) Identify an existing human activity system supporting the overallsupermarket, which is identified by some stakeholders as being problematicand suffering from issues (problems). Also, list the stakeholders of this humanactivity system and define their roles.b) Draw a rich picture showing the issues and the concerns of thestakeholders you have identified.c) Draw a process model using the BPMn notation for the process of theexisting human activity system you have identified.d) Use the DeLone-McLean Model of Information System Success to describethe areas in which the existing human activity system is not successful. (to bediscussed in week 7)e) Describe measures of success (efficiency, efficacy, and effectiveness) forthe existing human activity system, and explain the success measures wherethe HAS falls short. (to be discussed in week 7)PART 3Suggesting a new information system (10 marks):a) Identify a new information system which can clearly add value to thebusiness of the supermarket (is it a primary or secondary activity according toPorter’s value model). Also, list the likely stakeholders of this new informationsystem and define their roles.b) Describe the data and information that the new system involves, explainthe types of knowledge that the new information system can create, anddescribe how it can inform decision-making?c) Draw a process model using the BPMn notation for the new informationsystem you have identified.d) Classify the new information system within the supermarket as either: frontend,back-end, customer-facing, or supplier-facing.e) Describe dimensions of impact of your new information system; identifyintended effects (and negative effects) and describe the impact of the newsystem on the organisation, groups, and individuals. (lecture 7)f) Describe measures of success (efficiency, efficacy, and effectiveness) forthe proposed new information system. (lecture 7)PART 4Recommendations and reflection (5 marks):a) Synthesise the outcome of parts 1, 2 and 3 into a report containing a seriesof recommendations to supermarket’s management.b) You need to devise recommendations as to how it can make use of a newInformation System in order to provide better service to customers; and toensure success of the system. (week 7)
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