Initially the company and Scott had an understanding that whatever they designed and whatever they designed it for it will be used by the customer but over the period they realised that it is not so. The one product which they made for personal finances was being used for business finances and on the other hand their business product was defined as bit complicated by the market.
Sooner the company realised that it has to go to the market for feedback and must make product which are required by the market. Once they started doing that they realised that there product’s complication was to be worked on.
I would have suggest strong post sales feedback mechanism to the company, A strong post sales feedback always allows you to understand what are the new product requirements as well as how the products are to be changed. We can see a lot of FMCG companies keep doing this and as a result we can see that there are regular product launch even if it is a variant of existing brand.
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