Minimum 4 pages
Jones soda also included unique design elements in both the product and the packaging. In a word document, address the following questions. 1. What do you think the frame of reference is for the Jones brand? 2. Who do you think the key competitors are? 3. What product elements differentiate Jones soda from other competitors? 4. Why do you think the design of Jones soda worked? What do you think could be improved? 5. If you were to enhance the Jones soda’s product experience, what would your recommend and why? 6. How would you classify the Jones soda product (convenience, shopping, unsought or specialty) and based on its classification, do you think the distribution and communications strategy was effective? What would you do to enhance or change it?
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