WK3 TEMPLATE BMK 400 Social Media Marketing – The 7 Steps in Social Media Marketing Planning
Pelin Candir
Wilmington University
May 31, 2020
JP Morgan and Chase
| # | Steps in Social Media Marketing Planning | JP Morgan and Chase |
| 1 | JP Morgan and Chase internal and external environment | SWOT Analysis
Strengths: JP Morgan and Chase boast of global presence, which indicates a large customer base (CNN Money, 2020). The company’s diverse retail network enhances customer service. Through the B2B segment, JP Morgan and Chase sustain increased brand visibility (CNN Money, 2020). Weaknesses: While JP Morgan and Chase enjoy the international presence, the company over-relies on the United States The United States and the global banking sector are marked by stiff competition (CNN Money, 2020). Also, JP Morgan and Chase faces unstable market as witnessed in the ongoing Coronavirus pandemic effects (CNN Money, 2020). Opportunities: Further expansion across the world provide an opportunity for increased market share and revenue Diversification of customer portfolio and segments to accommodate different demographics also provide an avenue for further growth and profitability. Threats: financial instability due to crisis which can cause economic recessions Fluctuating government regulations threaten the company’s stability. |
| 2 | SMART objectives | Social media marketing campaigns will seek to enhance brand awareness across the globe and target the young population between the age of 18 and 40 years.
The campaign will involve the use of social media across Snapchat, Instagram, Facebook, and Twitter. The use of general posting of posters on company services and hashtags will be utilized. The campaign will be measured based on human traffic in the company’s outlets and online platforms. Activities will involve the modification of the social media accounts, web content maximization, paid per click content and search engine optimization The campaign will run for three months from July with a periodic review every month. |
Source: Tuten & Solomon, 2014
References
CNN Money. (2020). JP Morgan Chase & Co. [Online]. Available at https://money.cnn.com/quote/profile/profile.html?symb=JPM. [Accessed May 30, 2020]
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