Very Important Instructions, Please also listen to the attached video.
1. CRITICAL! Please read all attached documents including Assessment Coursework.
2. This assessment has two parts, Part A & B. Maximum 2000 words per part.
3. Core textbook: Bryans & McGuire eTextbook:Leadership and Strategy.
4. Part A learning outcomes: Organization Strategy and Strategic Leadership, Determining the Strategic Direction: Vision, Mission, Values & CSR, Strategic Decision-making in Practice, Strategic Decsion-making in Innovative Contexts, Current Trends in Strategic Leadership.
5. Part A also includes using the VRIO framework to determine organizations competitive advantage.
6. Please refer to the Assessment details under “Marking schedule for Part B” for necessary requirements.
7. Part B, use Ryanairs corporate website for further information.
8. Please add an appendix for each part.
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