If you have any queries regarding the answer please let me know in the comments and I will try to get on to it as soon as possible. Also, please like the answer if you think it helped.
If you have any queries regarding the answer please let me know in the comments and I will try to get on to it as soon as possible. Please like the answer if you think it helped.
The three major determinants of desires service level are:-
EXPLICIT AND IMPLICIT SERVICE PROMISES
These are the type of statements presented to the customer usually by the salesperson. This lets people believe the end result of the service of the functionality that the results that they would get and expects that level of service.
WORD OF MOUTH FORM OF COMMUNICATION
Usually, people tell each other if they think they have a better service offering or if their experience was better with a certain product and this creates a level of service expectations in people before they use a product.
PAST EXPERIENCE
If people have used a certain product at some point in time earlier, they start expecting the same level of service or functionality that was previously provided to them.
Five dimensions that US customers use to determine service quality are:-
Reliability (if the performance is adequate)
Tangibles(how the physical surrounding appears to the user. Also called first-hand impressions)
Responsiveness(willingness of a company to provide after-sales support to customers)
Assurance(skill of the employees and quality of the product)
Empathy(how company provide individualised care and support)
Three sources of customer expectation that are market controlled are:-
Options provided by other competitions.
Previous purchase experience of the customer.
Sales promises like support, response and after sale services.
Two types of future expectations research are as follows:-
Dynamic performance expectations (how the functionality of a product would change or improve over time)
Technological expectations (evaluation of the current technology that leads to the higher expectations of the people.
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