| Submission Deadline | Marks and Feedback |
| Before 10am on:
01/05/2020 |
20 working days after deadline (L4, 5 and 7) 15 working days after deadline (L6) 10 working days after deadline (block delivery)
22/05/2020 |
| Unit title & code | MAR018-1 Customer Relationship Management (referral) |
| Assignment number and title | 2 |
| Assessment type | Report |
| Weighting of assessment | 60% |
| Size or length of assessment | 1,500 words |
| Unit learning outcomes | 1. Demonstrate the following knowledge and understanding
Recognise and have knowledge of consumer markets, sales and marketing planning to demonstrating awareness of different ideas, contexts and frameworks.
2. Demonstrate the following skills and abilities:
Present the application of customer relationship management techniques to a CRM issue.
|
| What am I required to do in this assignment? |
|
In your role as a CRM executive, deliver a report to the CRM Manager, responding to the problem of customer engagement faced by a restaurant organization of your choice (the organistion must be different from your main assessment)
You should consider how the issues affect each part of the CRM both offline and online e.g. at all touch points.
Make recommendations for decision-making purposes.
All work should use either Times New Roman or Ariel font, with line spacing of 1½ and justified. A bibliography and referencing (where applicable) is essential. A maximum of 10 referenced academic sources is required for each essay. No more than 50% of references may be from the internet. Harvard system of referencing must be used.
|
| What do I need to do to pass? (Threshold Expectations from UIF) |
|
· Apply relevant Customer Relationship Management theory to a specific problem.
· Analyse the practical implications of Customer Relationship Management within the context of relationship, sales and marketing management.
|
| How do I produce high quality work that merits a good grade? |
| We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.
|
| How does assignment relate to what we are doing in scheduled sessions? |
|
The guided learning topics and activities are developed specifically to allow you to apply learning of CRM approaches to a specific brand.
|
| How will my assignment be marked? |
|
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit.
|
| 3rd Class – 40-49% | Lower 2nd – 50-59% | Upper 2nd – 60-69% | 1st Class – 70%+ | |
| Demonstrating a clear understanding of the subject (25%) | Satisfactory… Content / level of knowledge of the topic. Addresses part of the task. Some errors / omissions in content/ theory.
Inconsistent application of some correct theory/principles/concepts
|
Good… Marketing insight & application.
Breadth, depth & integration of literature/examples into work is appropriate to the context and attempts to be consistent.
|
Very good… Marketing insight & application.
Breadth, depth & integration of literature/examples into work is above average.
|
Excellent… Marketing insight & application.
Breadth, depth & integration of literature/examples into work is impressive.
|
| Marketing Application and integration of Literature
(30%)
|
Satisfactory… Marketing insight & application.
Breadth, depth & integration of literature/examples into work is appropriate, but not consistently applied.
|
Good… Level of discussion/analysis/ critical evaluation &/or reflection but more ideas/points could be addressed /developed further.
|
Very good… Level of discussion/analysis/ critical evaluation &/or reflection & a few ideas/points could benefit from further development &/or evaluation/comparison.
|
Excellent… Level of discussion/analysis/ critical evaluation &/or reflection clearly developing points in the appropriate way with thorough consideration of all possibilities.
The best work will be highly developed and focused and attempts a holistic treatment of the task/problem. |
| Discussion /Analysis /Critical evaluation &/or Reflection
(30%) |
Satisfactory… Basic evidence of discussion/analysis/ critical evaluation &/or reflection but some points superficially made so need further development. Limited critical evaluation (mainly descriptive)
|
Good…insight & application.
Breadth, depth & integration of literature/examples into work is appropriate to the context and attempts to be consistent. |
Very good… Marketing insight & application.
Breadth, depth & integration of literature/examples into work is above average. |
Excellent… Marketing insight & application.
Breadth, depth & integration of literature/examples into work is impressive. |
| Presentation Style and Structure
(15%)
|
Satisfactory… Basic Report structure.
Not always written clearly & has grammatical & / or spelling errors.
|
Good… Clear presentation & Report structure. Writing is mainly clear but some spelling &/ or grammatical errors.
|
Very good… Presentation & REPort structure, paragraphing, Fluent academic writing style.
Very few grammatical errors & spelling mistakes.
|
Excellent … Presentation & REport structure. Articulate & fluent academic writing style. Only a minor error.
|
| 5 |
|
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
