collapse of Cyprus Popular Bank (\\\’Laiki\\\’)

*Produce a report, which includes a poster, aiming to attract sponsorships for the event. This should emphasize the importance of such an event to finance, business, policy and academic spheres in Cyprus. It should emphasize the reach of the event and the publicity that it will gain, as well as the impact it will have. All aspects of the event need to be mentioned here, including the speakers, their topics, the place and programme, the audience (whether these are government officials, stakeholders of the CY economy, professors or community people),*

*Your assessment should address the following considerations: 

1.* Background considerations 

*A*) Introduce the 2013 Cyprus Financial Crisis.

*B*) What were the consequences of the crisis on the banking sector, businesses, employment, and the economy of the island as a whole?

*C*) Identify the need for experts to provide their assessment the current situation of the banking sector and the recent transformations in the Cyprus banking system. *D*) Identify ways these assessments may be offered (i.e. in the form of discussions/ speeches/ conferences/presentations) to raise awareness in the business and general community.

2. Primary and secondary data collection and research- Roundtable considerations:

*A*) What are Roundtable Discussions. Why is there a need to organise such events? What are their features? *B*) What is the impact of Roundtable Discussion in different communities (business, general public, academia etc)

*C*) How easy is it for the universities to differentiate themselves from other universities and enhance their image with such events?

*3. Primary and secondary data collection and research- Sponsorships:*

*A*) Identify the different sponsorship categories.

*B*) Identify the types of sponsorships and explain in which cases they are used.

*C*) What are the current trends in Sponsorships?

*D*) Discuss the importance of such events to sponsors and the benefits of sponsoring them.

*E*) Identify disadvantages or risk factors to the sponsor associated with sponsorships

*F*) How easy it is for the sponsors to gain recognition by sponsoring such events?

*4. Reflect upon your findings and based upon these, create a poster aimed at convincing Sponsors to provide you with funding for the Roundtable Discussion. The poster can include aspects such as –

*A*) The need for such a discussion to take place in the context of the current Cyprus financial matters

*B*) The importance of such an event to finance, business, policy and academic spheres in Cyprus

*C*) The place that the event will take place and the reasons for choosing this place.

*D*) The needed equipment and staff to run the event, along with reception and cocktail

*E*) The programme, speakers, areas of discussion.

*F*) The publicity and visibility this event will gain, via attendees, advertising, press and media coverage. You need to be as specific as possible on the ways the event will gain publicity to convince the sponsors to fund the event.

*G*) The impact the event will have on different stakeholders.

*H*) The benefits (direct and indirect) the sponsor will have if they sponsor the School’s event.

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