Market Expansion and Drivers Management

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Please respond to the following: “Market Expansion and Drivers Management”Interpret the importance of continually pursuing opportunities for
growth within the health care marketplace, and identify expansion
opportunities available to health care institutions through the use of
Igor Ansoff’s Product-Market Expansion Grid. Provide support for your
response.Assess the critical pursuit of identity management and its role in
helping health care entities build strong, recognizable brands. Provide
at least two (2) specific examples of identity initiatives within a
health care organization.

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