do some research in “social media” area. The topic is as follows,
The Impact of Celebrities and Digital Influencers (e.g., “regular” consumer, who has amassed noteworthy followings across social media ) on Brand Conversations/Performance
Any difference? When to adopt celebrities? When to adopt digital influencers? In which case, the celebrities are more effective? In which case, the digital influencers would be more effective to generate buzz and sales? And why?
What factors should be considered for a company to make such a decision (celebrities VS digital influencers) for an ad campaign?
You may develop your own idea and write an essay or select several relevant articles from credible sources and summarize the articles to one essay. Please list the reference (e.g.,Wall Street Journal, March 31, 2018)
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