RELATED TO 3 OTHER PAPERS. THIS IS PART 4 – LAST PART
Instructions: We will continue to prepare a marketing plan for the company/event of your choosing. This week will build on the first four week’s assignments, culminating in a final presentation and Executive Summary in Week 6. This week you will work on the Marketing Program components of Promotion Strategy, the Implementation timeline, and the evaluation plan. (Refer to Marketing Plan section in Appendix A).
This plan must be written in APA format: title page, double-spaced, 12-size font, and in paragraph form. All references must be cited according to APA format. Use the template to guide your section headings and content requirements. ***USE ATTACHED TEMPLATE***
I. PROMOTION STRATEGY – Advertising
- Summarize the advertising strategy you will use to build awareness of your product or service.
- Describe which social media platforms you will use in order to reach the targeted consumer groups with the product or service.
- Use a pie chart to show the percentage of each area of advertising you will use for your new product or service (include traditional and social media platforms).
- Does your product/service have a seasonality? If not, how will your promotional efforts change throughout the year?
II. IMPLEMENTATION & EVALUATION
A. Launch Plan
- Discuss launch plan for the marketing of the product or service. How long do you think it will take from production to the point of consumption?
- Create a table with a proposed timeline.
- Evaluation
- Describe what factors you will evaluate to determine if the plan was successful.
- Describe the tools you will use to track the product/service launch (analytics).
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
