MGB226 – Individual Action Plan CRA (40%)
CRITERION
GRADE 7
GRADE 6
GRADE 5
GRADE 4
< GRADE 4
Assurance of Learning goal KS1.1: Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
Identification of problem and recognition of an innovation
8/40
Demonstrates high use of creativity and originality to identify a problem and recognise an innovation opportunity that shows in-depth understanding of customer/s and market. Clear and succinct description of a new product or service. 8 – 7
Generally uses creativity and originality to identify a problem and recognise an innovation opportunity that shows understanding of customer/s and market. Clear description of a new product or service.
6.5 – 6
Identifies a problem and recognises an innovation opportunity with elements of creativity and originality that shows some understanding of customer/s and market. Brief description of a new product or service
5.5 – 5
Identifies a problem and attempts to recognise an innovation opportunity although it lacks creativity and originality and shows only a partial understanding of customer/s and market. Limited description of a new product or service4.5 – 4
Fails to recognise an innovation opportunity from an identified problem and shows little or no understanding of the customer/s and market. Vague description of a new product or service
3.5 – 0
Assurance of Learning goal KS1.2: Apply technical and technological skills appropriate and effective for real world business purposes and contexts
Assessment of the context, feasibility and strategy for the exploitation of innovation
12/40
Comprehensive and pragmatic evaluation of the key contextual issues, feasibility and a highly attractive strategy for exploitation of the innovation.
12 – 10
Reasonably pragmatic evaluation of the key contextual issues, feasibility and an attractive strategy for exploitation of the innovation.
9.5 – 8.5
Suitable but narrow evaluation of the key contextual issues, feasibility and a satisfactory strategy for exploitation of the innovation.
8 – 7
Basic evaluation of the key contextual issues, feasibility and basic strategy for exploitation of the innovation.
6.5 – 6
Very limited evaluation of the key contextual issues, feasibility and fails to provide an acceptable strategy for exploitation of the innovation.
5.5 – 0
Assurance of Learning goal HO2.2: Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts
Development of an action plan for the implementation of the innovation, including Identification of challenges and analysis of critical, practical issues
15/40
Action plan demonstrates an outstanding line of argument connecting the environmental conditions/contextual factors, resources and the decisions to implement the new innovation. Comprehensive identification and in-depth analysis of critical issues, potential risks, including practical issues.
15 – 13
Action plan demonstrates a strong line of argument connecting the most relevant environmental conditions/contextual factors, resources and the decisions to implement the new innovation. Comprehensive identification and some evidence of in-depth analysis of critical issues, potential risks, including practical issues.
12.5 – 11.5
Action plan demonstrates some argument for connecting some of the environmental conditions/contextual factors, resources and some of the decisions to implement the new innovation. Identification and some analysis of the most significant issues, potential risks, including practical issues.
11 – 10
Action plan demonstrates basic argument for connecting few of the environmental conditions/contextual factors, resources and few decisions to implement the new innovation. Identifies a few relevant issues, potential risks, with limited analysis.
9.5 – 8
Inappropriate and limited action plan with little connection to the environmental conditions/contextual factors, resources and the decisions to implement the new opportunity. Unable to identify and analyse the relevant issues and potential risks.
7.5 – 0
Assurance of Learning goal PC3.1: Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse contexts
Written expression and presentation of action plan
5/40
An authoritative and extremely convincing plan is presented. Plan is well structured, coherent, with logical organisation, appropriate referencing and high standards of written expression.
5 – 4.5
An authoritative and convincing plan is presented. Plan is well structured, coherent, with a mainly logical organisation, appropriate referencing and high standards of written expression.
4 – 3.5
A reasonably authoritative and fairly convincing plan is presented. Plan is clearly structured and coherent with some appropriate referencing and generally clear standards of written expression.
3
Plan has some structure and coherence but lacks the authority to fully convince the audience. It has some appropriate referencing but written expression is at times unclear and ungrammatical.
2.5
Plan is poorly structured, poorly written, lacks coherence and fails to convince the audience.
2 – 0
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