This is a two-part assignment. There is a Public Relations portion and an Advertising portion for this assignment. During this week’s project, you will outline the key stakeholders who should receive your public relations message and the target audiences for your advertising message.
Part 1 – Public Relations
In a minimum of 2 pages, include the following:
Identify the key stakeholders who need to receive information from your company regarding the crisis and your company’s response.
Discuss the details of the crisis situation that each stakeholder would be most interested in knowing about.
Pose at least one question each stakeholder might ask the company.
Cite a minimum of two credible sources.
Part 2 – Advertising
In a minimum of 2 pages, include the following:
Identify and describe the key customer segments (buyer groups) in the market in which your product competes.
How is your product/service currently positioned compared to the competition?
Describe the target audience for your selected product. Descriptions should include demographic, psychographic, and behavioral characteristics.
Cite a minimum of two credible sources.
Include in-text citations and a title and reference page formatted according to APA standards. Your paper should be at least 4 pages in length, not counting title page and references page.
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