Module 4
We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns mentioned in this module’s lecture:
ALS #IceBucketChallenge
Always #LikeAGirl
Coca-Cola #ShareaCoke
IKEA bookbook video
McDonald’s Super Bowl
2015 Taco Bell #OnlyInTheApp
Virgin America Boo videos
In a minimum of 3 pages, please do the following:
Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).
Describe how social media plays into the intent and the actual message? What made it successful (or not successful)?
What ideas and opinions do you have about the product or brand after reviewing the ad?
What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates. Save your assignment as a Microsoft Word document.
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
